The next step to blogging is your blog’s social media. This can be an overwhelming process but it will get you on the right track. Remember, all social media platforms are great marketing tools to get your blog out in front of people. It can also be free marketing but that will only get you so far.
Now it’s time to get out there and find your audience. If you want an audience, then social media is the way to get your blog out there. How will anyone know you have a blog? You can’t just create a blog and think people will come to you. You have to go out there and market yourself.
The first thing you need to do is figure out what social media platforms you want to use. You don’t necessarily need to use all platforms. It’s best to start with two platforms that way you don’t get overwhelmed. I mean, you CAN use all social media platforms if you want. I’m not stopping you but I do want you to know that it’s A LOT of work.
Another thing to consider is what platform works best for your blog. For example, if your blog is about fitness, then you may want to consider Facebook and Instagram. Instagram is known for their picture stories and highly popular with the fitness world. And in the fitness world, visual results are what people want to see, so it makes sense to use Instagram.
For my blog, I started with Facebook and Pinterest. I found they work better for my blog content and the type of audience interested in my blog.
The next step is to setup your social media accounts. If you already have a personal Facebook account, then you can create a page by using the name of your blog. You won’t be able to create a Facebook page without a personal account.
Once you create your Facebook page, add your blog information, banner picture, profile picture and give a brief description of your blog. That way people have an idea what your page and blog is about. If you need to create a banner and profile pic, then you can use Canva. It’s what I use to create my Pinterest pins. Even better, it’s free!
The next thing to do is start adding blog post links to your page. I wouldn’t blast your page with them at first. It could get you suspended. Do it slowly, maybe one or two a day.
Once you have established your page, then you can promote your blog with Facebook ads. There are a variety of ways to promote your blog. You can promote the page to get more likes. You can boost your Facebook post to get people to your blog. This is how you get people to your website and subscribe to it. You can also promote your blog with Facebook ads by using your home page link.
For Pinterest, you can create a business account with them. It’s a very easy process to sign up and get going. What I like to do is setup my boards with the name of my blog and the categories I use. That way I know where my created pins are located, which is under my Paper Petals board and under their respective categories.
Oh yeah, let me tell you what NOT to do on your Pinterest account. When you get your account up and running, don’t immediately start creating pins and uploading to your account.
I mean, you can start with one or two but don’t do like me. I went crazy and added like 8 to 10 and got suspended. I was furious! I haven’t even had the account for 24 hours yet and was already suspended for breaking their spamming policy. I was able to appeal it and they saw the error of their ways.
So don’t let this scare you and keep you from using Pinterest for traffic. It can be done but you must not upload all your pins at once. You must also repin other pins from other people. It’s just good policy.
Along with using Pinterest for traffic, you can also use BoardBooster. I’m still getting used to this site. I like what I see so far. Once you get some pins posted thru BoardBooster, you will be able to see when the best time to pin on Pinterest. I love that part!
Also, another thing to consider is creating an ad for one of your most popular pins. You never know how many people you will reach.
Twitter is another social media page you could try your hand at. I am not a big Twitter person and never was. I have tried using Twitter with other blogs and my own personal account. I just never kept up with it.
For some people, it works for them. For someone like me, I haven’t really tried nor care to. I really think it’s good to use when you have the time to invest. Otherwise, just stick to two social media accounts. You will only get overwhelmed and burned out.
Twitter does have an business account and ads you can create. I tried it with another blog and it did pretty good. Currently, I don’t have the time to invest and would much rather focus my attention on Pinterest and Facebook.
Instagram is the other main social media app to use. I used it with my health and nutrition blog and did okay with it. I just don’t think it’s a great converter to your site. It’s good to get a brand out or if you have a fitness blog.
I just found Instagram to be a game. How many people can you get to follow you? Here’s the game – you follow a bunch of people. Then, these people will follow you back. Once you get them to follow you, you unfollow them. The real Hulk, Lou Ferrigno, did that to me. Yep, caught him red-handed.
I could go on and on about the games that people play to get followers. I have talked about some Facebook groups that do the different follows and blog boosts, which is good and bad. You can read about it here.
In a nutshell, social media platforms are great. I think it’s best for you to find out which ones will work best with your blog. Most likely, you won’t need to use all of them. I strongly suggest trying one or two until you get into a groove.
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